Product category

Drink powders, built around your hero ingredient.

A drink powder is the most forgiving place to start a wellness brand. Almost any ingredient someone believes in can be carried in one, and flavour, sweetness and serving size can all be tuned without going back to the beginning. Powder supplements live here too — a scoop or a sachet is often an easier sell than a tablet, and it leaves far more room for flavour. Bring us the ingredient, or just the idea of it, and we develop the blend around it.

Start Your ProductBrowse Our Capabilities
Green superfood drink powder with a scoop and single-serve sachets

What a drink powder can be

These are the directions customers most often take, whether the finished product is sold as a daily drink or as a powder supplement. They overlap happily — a greens blend with added protein is a normal request, not an awkward one.

Greens & superfood blends

Wheatgrass, moringa, spirulina and vegetable-and-fruit powders, balanced until the result is something people will genuinely drink every morning.

Fruit-powder drink mixes

The most flexible base we have. Most functional directions can ride on a fruit-powder mix, which is why so many first products start here.

Protein & meal-replacement shakes

Whey, soy, pea, rice or almond protein with fibre and vitamin premixes — chocolate, strawberry and vanilla are the usual starting flavours.

Multigrain powders

Satiety-led grain blends for breakfast and meal-moment products, with protein and fibre dialled to your nutritional direction.

Sport & energy premixes

Energy drink powders, electrolyte drinks and recovery blends for before, during and after training.

Fibre & digestive blends

Inulin, oat beta glucan, psyllium husk, resistant dextrin and enzyme or probiotic premixes for everyday digestive-comfort positionings.

Your decisions

The parts that are yours to decide

Every one of these is a conversation, not a fixed menu. Arrive with strong opinions on two of them and no view at all on the rest — that is a perfectly normal brief.

The base

What the powder is mostly made of, and how it dissolves.

Fruit powderGreensMultigrainProteinCocoaCreamer base

The functional direction

The wellness angle the product is positioned around.

One hero ingredientA blendA premix layered into a familiar base

Flavour & sweetness

Usually where the most sampling rounds go, and worth the time.

Flavour directionSweetness levelNatural or unsweetenedMouthfeel & texture

Serving & format

How much powder a person actually uses in one go.

Single-serve sachetStick packScoop-and-pouchServing size
Formulation

Functional directions people formulate toward

These are positionings, not promises — the claims a finished product can carry depend on the market it sells into, and we work those through with you. Every ingredient behind them is listed openly in our capability library.

See the Ingredient Library
Unbranded single-serve stick packs fanned out
Packaging

Packed the way your shelf needs it

We support the finished-product packaging process across formats appropriate to your product, confirmed per project. What arrives should be ready for the shelf, carrying your brand and nothing of ours.

  • Single-serve sachetsThe daily-ritual format — one sachet, one serving, easy to sample and easy to gift.
  • Stick packsSlim, pocketable and well suited to on-the-go and subscription products.
  • Stand-up pouchesMulti-serve packs for scoop products, with your artwork across the face.
  • & more, per projectTell us the format you have in mind and we will confirm what is workable for your product.
The process

How a powder project actually runs

Concept, formulation, samples in your hands, refinement on your feedback, then production and packaging under your brand — with export support toward the market you are selling into. Powders tend to sample quickly, which is part of why they make such a good first product.

See How We Work
Raw ingredient powders with scoops on a development bench
Manufacturing standards

Where your product is made

ATW develops and manages your product. The manufacturing itself runs at partner facilities certified by the Malaysian Ministry of Health:

  • GMPGood Manufacturing Practice
  • HACCPHazard analysis and critical control points
Before you ask

Questions we get asked a lot

Is a powder supplement different from a drink powder?

Not really, and that is rather the point. A powder food supplement is the same format, positioned around a nutritional purpose rather than a drink occasion — and powder-based food supplements are exactly what our manufacturing partners specialise in. Whichever word you use for it on the pack, the development path is the same.

Can I bring my own ingredient?

Yes, and it is how a lot of our projects begin. Tell us what the ingredient is and what you want it to do in the product, and we will work out how to carry it in a powder that still tastes good.

Do you have existing formulations I can start from?

We do. Wheatgrass Coffee and Moringa Chocolate are two we have already developed, and either can be taken as it stands or customised heavily. They are starting points, not limits.

Will my brand be the only one on the pack?

Yes. Everything we make is OEM or private label — the finished product carries your brand, and ATW stays invisible behind it.

What about minimum order quantities and lead times?

Those are scoped per project, because they depend on the formulation, the packaging format and the volumes you are planning. Send us the outline of what you want to make and we will come back with real numbers rather than a generic figure.

Other things we make
Functional coffee & beveragesWellness chocolate & bars

Have a powder in mind?

Tell us the ingredient, the flavour, the market — or just the rough shape of the idea. We will take it from wherever you are.

Tell Us What You Want to CreateEvery project runs under Asian Top Wellness as an OEM partner — your brand on the pack, ours nowhere on it.